Harry Styles launches a gender-neutral beauty brand

Written by Megan C. Hills, CNN

Singer Harry Styles, known for his gender-fluid wardrobe and love of nail polish, has launched his own beauty brand, Pleasing.
The star announced the line via Twitter and Instagram on Monday, posting a promotional image of himself with the legend “Find your pleasure”.

Harry Styles modeling the new range of nail polishes and his exclusive H and S rings. Credit: Nice

The range of vegan and cruelty-free beauty products currently comprises six products: four nail polishes, a double roller ball eye and lip serum, and a facial serum. With prices ranging from $ 20 to $ 75, the products are available for pre-order online and will ship in late November, based on the brand’s recently launched launch. website.

“When we decided that Pleasing would make beauty products, I wanted to make sure they were something that I would wear,” Styles said in a press release. “I didn’t want to make products to mask people, I wanted to highlight them and make them feel beautiful.”

The brand launches with four nail polishes.

The brand launches with four nail polishes. Credit: Nice

True to the star’s gender neutral approach to fashion and beauty, Pleasing’s campaign models include both men and women. A press release said the brand celebrates “the multitude of unique identities in our community.”

Pleasing also said the line was inspired by pearls, which Styles wears frequently, calling it an “ode to beauty found in a simple shell.”

Styles, who is known for his love of mismatched manicures, joins a growing list of male celebrities to launch nail products in recent years, including A $ AP Rocky, Machine Gun Kelly, and Lil Yachty. Pleasing polishes come in four different shades and have pearl-inspired names: a white shade called Perfect Pearl, a pale pink called Granny’s Pearls, a black nail polish with a navy blue glitter called Inky Pearl, and a clear topcoat called Pearly Tops.

Pop star Harry Styles launches non-binary beauty brand

In addition to nail products, the line also includes a two-in-one eye and lip serum called the Pleasing Pen. One end of the pen features an eye gel made from ingredients including lingonberry and okra, while the other contains a marshmallow-flavored lip treatment.

The end product is the pearlescent illuminating serum, which has moisturizing properties and can be used as a base for makeup, according to the brand’s website. In keeping with the aesthetics of the collection, it is presented in a rectangular bottle filled with pearl white capsules.

Styles said the product was “inspired by Japanese skin divers, female divers collecting pearls … no gear, just a net.”

The pearlescent illuminating serum, inspired by Japanese pearl divers.

The pearlescent illuminating serum, inspired by Japanese pearl divers. Credit: Nice

“Her skin looks so fresh, glowing in the sun, and I wanted a product that would give that feeling … like you just came from the cold ocean,” she continued.

Talking to Stunned magazine Upon launch, Styles said that he had worked on the line during the Covid-19 pandemic and revealed that there are more products to come.


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