With ShoppingIL and Singles Day, Israelis get ready to shop online

Israelis are gearing up for a month of big shopping, with the Jewish festival of Hanukkah following some of the biggest sales events in the world.

Israelis are avid online shoppers, and November is one of the busiest months for business. In 2019, Israelis ordered an estimated 14.5 million packages during November.

On Tuesday, Google kicks off its annual 48-hour online Israeli shopping event, ShoppingIL, showcasing Israeli products to more than half a million expected visitors.

More than 300 local blue and white companies are expected to participate and offer exclusive discounts during the online event from November 9 to 10, according to the Ministry of Economy and Industry, which is a partner of the event.

The annual event aims to “promote local producers, expose consumers to Israeli manufacturers selling online and raise awareness of the importance of choosing locally made products,” said Economy and Industry Minister Orna Barbivai.

A smartphone with apps from Google and Amazon is seen placed on the keyboard in this illustrated image taken on June 25, 2021 (credit: REUTERS / DADO RUVIC / ILUSTRATION)

In 2020, around 275 companies participated, branded “Made in Israel”. More than 500,000 Israeli consumers shopped at last year’s event, and more than 60% of participating business owners said they made a significant contribution to the sales of their sites.

On November 11, the day after ShoppingIL ends, Chinese e-commerce giant AliExpress will hold its annual global shopping festival, which this year has the theme of “Top Deals, Top Fun.” The annual one-day sale, celebrated on the Chinese unofficial holiday known as Singles’ Day, is the world’s largest retail event, with some $ 74 billion in revenue generated in 2020. In recent years, Israelis have ordered up to 4 million packages. on Aliexpress during Singles’ Day.

Then comes Black Friday, Cyber ​​Monday, and all the sales associated with those days. Black Friday traditionally refers to the day after Thanksgiving, considered globally as the first day of the holiday shopping season, when retailers would offer especially reduced prices. (Many also believe that Black Friday is the day that retailers move into the black, reaching profitability for the year.) Black Friday is often when stores offer their best deals of the year, and in some places, it has been associated with violent fights. In stores, customers scramble for limited items and heavily discounted items. Yet in recent years, Israeli retailers have latched onto the term as a wild card for their November sales.

Hanukkah begins on the night of Sunday, November 28, just after Black Friday. While Israeli Jews tend to spend less on gifts during the eight-day festival than their American counterparts, consumer trends have been on the rise.

Last month, global e-commerce giant Amazon restored free shipping to Israel for orders over $ 49. Only certain items are eligible for free shipping and are clearly marked on the site. Amazon had previously offered free shipping to Israel in November 2019, but ended it abruptly in March 2020, when the coronavirus pandemic wreaked havoc on global shipping channels.


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