Tel Aviv’s new INK hotel is modern and historic

When you arrive at the INK hotel at 14 Brenner Street in the heart of Tel Aviv, it is immediately apparent that this new boutique hotel, which opened in July, is above the rest.

A modern and innovative hotel, it was designed in honor of the IL Peretz Library and Bookstore, housed in the now-demolished original building, which was constructed in the 1950s and served as a center of Yiddish culture for decades. “The aim was to preserve the spirit and symbolism of the cultural place and embody it in the hotel,” writes architect Yoav Messer on a sign at the entrance. “Inspiration from the library theme comes to life in the design of the new building.”

Everything from Messer’s magnificent new structure, which resembles a pile of books, to Yaron Tal’s bookcase interior design reflects the theme. As you enter, you will see a collection of old inkwells and a neon library sign (“Bibliotheque” in Yiddish letters), a huge English typewriter keyboard at the popular Sun Young Asian fusion restaurant, which can be seen from the check-in counter. As well as newspaper wallpaper in the rooms.

“As a Jewish-Israeli architect with a great appreciation for Yiddish culture, an important value to me is embodying the old place in the new future,” says Messer.

The hotel has 52 spacious rooms and suites, which are designed “to maximize space and emphasize the breathtaking views of the White City.”

THE INK Hotel is designed to look like a pile of books. (credit: INK Hotel)

Among other things, it has a luxurious spa with a variety of treatments, a small rooftop pool with loungers, and an automated parking lot. The rooms and small porches are warm and elegant, with stunning views of the city, the beds are cozy and comfortable, and the shower is exceptional.

Above all, the staff are exceptionally warm and ready to help at any time with drinks or towels, by phone or WhatsApp.

The hotel restaurant is so popular that you have to reserve a table several days in advance (which we didn’t), but we did get to sample their excellent breakfast menu (Eggs Benedict and Crepe Suzette are highly recommended). .

The hotel is owned by the KISU group of leading restaurants, along with Yaron Levy, businessman and partner at American Express Travel, and real estate company ISSTA. It bills itself as “Tel Aviv’s premier address for heartfelt boutique hospitality combining business and pleasure,” and it did not disappoint. It really does offer everything you need for a relaxing and well-kept stay, and it’s not far from Rothschild Avenue, Carmel Market, and the beach.

Prices start at 950 NIS per night during the week. It is definitely worth it!

The writer was a guest of the hotel.

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