#SadSadIsrael: Israelis mock shady depictions of Israel with satire

Israelis are poking fun at the gloomy depictions of their country online by juxtaposing joyous images and stories of themselves with the hashtag #SadSadIsrael this week.

The sarcastic hashtag, which was among the top trends on Twitter in Israel in recent days, was started in response to the October 26 New York Times article “Whose Promised Land? A Journey to a Divided Israel,” that some Israelis have argued that it presents an inaccurate description of the Jewish state.

In response, Israelis have been posting snapshots of themselves enjoying life (marriage proposals, days with children, backdrops) to create a mosaic of experiences that better represent the Israeli reality. Publications often feature images of lighthearted moments with gloomy and satirical captions – reference to the language used in the Times article.

There have been thousands of contributions to the trend, which was sparked by the Middle East Analysis and Reporting Accuracy Committee, a media watchdog.

“The New York Times article was ridiculous in the way that a funhouse mirror is ridiculous,” said Gilead Ini, the CAMERA senior research analyst who wrote an article and post that helped spark the mockery. memetics. “They told their readers that it is a faithful mirror. They told Americans that the heap of discontent captures ‘what it means to be Israeli today.’

The article featured the writers’ travels through Israel, in which critics argue that they only have negative encounters and only come across citizens with bleak stories. The interviews were overwhelmingly with critics of the Israeli state and society. It presents the Israelis divided by irreconcilable sectarian divisions.

“The idea for #SadSadIsrael came from an impromptu meeting in the hallway,” Ini said. “I had just written a review of the piece, and some of us converged and laughed at how transparent the attempt to rewrite the country was. We figured the newspaper had a camera with a built-in filter that scowled at the faces of Smiling Israelis. The idea of ​​that hashtag being spread on social media came from that meeting. So I used it, as did some colleagues. “

The hashtag soon gained massive popularity, with the participation of the official State of Israel Twitter account, NGOs, and social media influencers.

#SadSadIsrael is trending on Twitter in Israel. (credit: screenshot)

Some of the posters were quick to point out that, contrary to the Times’ description, Israel was named the 14th happiest country in the UN’s World Happiness Report 2020.


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