Efrat Rubin is not an easily categorized artist. His works span multiple mediums, an ever-expanding circle of expression that Rubin draws on to realize his visions. Whether with his work in dance, video or painting, Rubin moves easily between artistic spaces, at home in a dance studio, gallery, theater or public arena.
“In the visual art galleries, admission is always free,” says Rubin over an early morning coffee in central Tel Aviv, after taking one of his two children to a nearby school. “I wanted to use this model.”
The gallery atmosphere will carry over to the actual performances, explains Rubin. In addition to carefully selecting the artists to participate, Rubin gave a lot of thought to where each person will present their work.
“If I go to see Adi Boutrous perform One More Thing at the Suzanne Dellal Center, I have a very different feeling than seeing the same work on a basketball court,” he says. “Shira Eviatar will present Evyatar / Said in a library that is a completely different experience than seeing himself alone on stage. The idea here was to present dance to a different audience in a different way. “
When selecting the works that would be part of Re-site, Rubin had in mind several issues such as technology, tradition and the relationship between Arabs and Jews.
In fact, Rubin’s most recent creation, titled Hello, Can I Help You ?, is an examination of the place of technology in our personal lives. It will be shown twice during the weekend.
The work is a collaboration with artists Uri Levinson and Iris Mualem.
Another work that focuses on technology in post-crown existence is Missing Faces by Iris Erez.
“There is an absurdity in three artists hiding behind screens, performing with a screen over their face,” explains Rubin. “They slide photos on their faces and it changes the way you see them.”
Other works to be performed are Nap in Front of the Sea by Maayan Liebman Sharon, which is based on Nap in Front of the Knesset. “Jaffa Beach is a very busy place,” says Rubin. “I think this work will be incredibly moving in this place.”
Basma Bader and Yara Shaban will do site-specific work dealing with language. In this performance / installation, the two women write sentences with chalk, interspersing moments of intimate whispers with the audience in their action. “His piece seeks a communication that does not exist,” says Rubin.
She explains that Re-site is a project that has been in the making for a long time.
“We presented the concept for financing before the crown started, now it seems like 10 years ago,” he laughs. “We had to postpone the event twice due to crown-related issues. We receive the support of the National Lottery Organization (Mifal Hapayis). It was difficult to decide when to do it because we were worried that we would have to be delayed one more time. “
Now, having landed on a date that seems likely to occur, Rubin is carefully counting the number of registered audience members (the event is almost fully booked) and preparing to reveal what will likely become an annual event.