‘Very … meta’: Facebook’s rebrand is pasture for internet humor

WASHINGTON – Facebook’s announcement Thursday that the company would be called Meta from now on unleashed a torrent of hilarity on Twitter from businesses, individuals and even the social media giant itself.

While critics slammed Facebook over the change, claiming the rebrand is aimed at distracting attention from the company’s scandals, the internet still laughed a lot.

Here are some highlights of the meme jokes and puns:

Name change to Carne

Jokes about meat were all the rage, and the American hamburger chain Wendy’s tweeted shortly after the news: “Changing the name to Meat.”

True to its word, the network did just that, but only on its Twitter profile.

A Twitter wit under the name @NicoTheMemeDude asked, “Is this the beginning of the Meataverse?”

To which Wendy’s responded, “very meta.”

Meta’s newly created Twitter account, which has already amassed 13.5 million followers, cordially chimed in: “Nice to cheer you on, @Wendys.”

Sounds like a drug

Although Meta will be just the name of the parent company and the app will continue to be called Facebook, some observers were concerned.

“How can you tell someone that you are in Meta? Sounds like a drug, ”@careaware wrote.

Meh was taken

The new name of the social network also caused many disappointments.

“Why did Facebook choose ‘Meta’? ‘Meh’ was taken, ”wrote @maxgoff.

Seen on a device screen in Sausalito, California, Facebook CEO Mark Zuckerberg announces his new name, Meta, during a virtual event Thursday, Oct. 28, 2021 (AP Photo / Eric Risberg).

Goal … World Peace?

A former professional basketball player known to many as Metta World Peace, the distinctive name he gave himself in 2011, quickly got into the fray.

“Facebook’s new full name is Meta World Peace,” wrote @darrenrovell.

“I only recognize a metta @ MettaWorld37,” said @MylesMaNJ, to which the former Laker, born Ron Artest, replied simply: “hehehe.”

Very … goal

For many people, meta will always describe something that refers to itself or is about itself, like a movie about people making a movie about the cinema.

“Everyone who posts about Facebook on Twitter is very … meta,” wrote @ JohnRush32.

Not the problem

Despite the jokes, Facebook critics were not amused by the name change, arguing that it sidesteps the real issue.

“The name was never the problem,” wrote an activist group calling itself The Real Facebook Oversight Board.

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