During the announcement of the new name of his company, revealed this Thursday (28), the CEO and founder of Facebook, Mark Zuckerberg, took the opportunity to explain why the change in the company’s nomenclature to Meta and clarified some rumors that circulated by the media in recent months. The comments were given to columnist Alex Heath, from the site The Verge, the day before “Facebook Connect”.
Beforehand, Zuckerberg commented that he was already thinking about the process of changing the brand since the acquisition of Instagram and WhatsApp, still in 2012 and 2014, respectively. According to the executive, there was “a lot of confusion and awkwardness” in sharing the company’s name with one of its main social networks. In this context, the CEO understands that the decision will be beneficial to the public: “I think it’s useful for people to have a relationship with a company that is different from a relationship with any of the specific products, which can replace all of that,” he explains.
Change in Facebook’s visual identity seeks to reflect the company’s vision for the future. (Source: Meta / Reproduction)Source: Meta
Good decision… at the wrong time?
On the other hand, Zuckerberg’s narrative sounds a bit “suspicious” when considering the moment that Facebook has been experiencing in recent weeks. Since the recent internal data leak, the company has faced a severe downturn in its good popularity, suggesting that the branding change may have been done as a way to shake off criticism—well-founded.
Zuckerberg, however, is emphatic in his defense: “it had nothing to do with it,” he says, “Even though I think some people might want to make that connection, it’s kind of ridiculous,” he continues, “At the very least, I think this is not the environment in which you would like to introduce a new brand,” he concludes.
New “Metaverse” will have a strong focus on communication between users in an immersive virtual environment. (Source: Meta / Reproduction)Source: Meta
For him, the change in visual identity only seeks to reflect the company’s new paradigms, largely focused on the creation of the “metaverse” — a concept that refers to a virtual world, sheltered on the internet. Zuckerberg points out about Meta’s differential: “[…] everyone is trying to work on how people interact with technology, while we build technologies so that people can interact with each other,” he details.
It remains to wait for the development of the new company, which still has the same “heart”, in this new venture.