Israeli startup Spike partners with newly renamed Meta and launches virtual reality email app

Facebook’s parent company Meta chose an Israeli startup as one of the first 2D productivity apps to launch on its virtual reality platform.

Spike, an app that transforms normal email into chat-like conversations and brings team collaboration, tasks, and video calls together in one place, recently launched at the Herzliya-based company Oculus Store. Announced Thursday.

It is also the first Israeli developer to launch an app on the Oculus VR headset, Spike said.

The app works on top of an existing email and is currently available for iPhones, Android devices, Macs, and PCs, and now on Oculus Quest 2 VR headsets.

“The Spike 2D application in Oculus Quest 2 brings Spike’s next-generation communication and collaboration capabilities to a virtual desktop where your productivity is virtually limitless,” the company said.

It will allow users to attend meetings virtually, in virtual reality, “making remote work not only more personal, but also much more productive,” said Spike.

Illustrative graphic of the Spike app running on the Oculus Quest 2 VR headset (Spike / Courtesy)

Facebook boss Mark Zuckerberg announced Thursday that the name of the conflicting parent company will be changed to Meta to represent a future beyond its social network.

The new identifier comes as the social media giant tries to fend off one of its worst crises yet and turn toward its ambitions for the “meta-versa” virtual reality version of the Internet that the tech giant sees as the future.

Explaining the rebrand, Zuckerberg said the name “Facebook” no longer encompasses “everything we do.” Zuckerberg’s network includes Instagram, Messenger, WhatsApp, his Quest VR headsets, his Horizon VR platform, and more, all in addition to Facebook.

Zuckerberg has described the metaverse as a “virtual environment” that you can enter, rather than simply staring at a screen.

Essentially, it is a world of interconnected, endless virtual communities where people can meet, work, and play, using virtual reality headsets, augmented reality glasses, smartphone apps, or other devices.

It will also incorporate other aspects of life online, such as shopping and social media, according to Victoria Petrock, an analyst who follows emerging technologies.

Facebook CEO Mark Zuckerberg announced that the company will change its name to Meta on October 28, 2021.

Zuckerberg says he expects the metaverse to reach a billion people in the next decade. The metaverse, he says, will be a place where people can interact, work and create products and content in what he hopes is a new ecosystem that creates “millions” of jobs for creators.

Skeptics point out that the move also appears to be an attempt to change the subject of the Facebook Docs, a trove of leaked documents so dubbed by a consortium of news organizations.

Many of these documents, first described by former Facebook employee turned whistleblower Frances Haugen, have revealed how Facebook ignored or downplayed internal warnings of negative and often damaging consequences that its social media algorithms created or expanded upon. all over the world.

Facebook has suffered major crises before, but the current vision behind the curtain of the island company has fueled a frenzy of scathing reporting and scrutiny from US regulators.

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