Google creates free platform to help content creators

Google announced this Wednesday (20), Google for Creators, a site with tips and tools aimed at content creators and digital influencers. The platform is free and already has a Brazilian Portuguese version.

According to the technology giant, the launch aims to strengthen the relationship of people who give tips on fashion, lifestyle, makeup, photographers and other creators with their audiences. And both beginning and more experienced producers will have the tools to learn a little more.

For those who are just starting out, Google for Creators offers suggestions, motivations, tips and information about best practices on how to produce for the internet, whether on social networks, video platforms, blogs, etc.

Among the highlights, the new site offers guides on “How to create quality content”, “How to create a content strategy”, “How to find your niche and brand”, “How to ensure your content can be found” and more .

In addition, beginners in this universe will be able to fill in a form that will give more specific tips on what should be done. Among the questions are “What the creator wants”, whose answers include “learn the basics”, “increase my target audience”, “make money”, among others.

Tools for experienced breeders

In addition to helping those just getting started, Google for Creators offers more advanced information about creating content for free. The platform offers insights into Web Stories, an audiovisual format similar to Instagram stories, for example.

Another content offered is in relation to Search Console Insights, which provides data so that the producer has an overview of the performance of the material he is producing for the internet.

On the new site, it is also possible to read the story of some personalities such as Nakisha Wynn, an African-American blogger who talks about lifestyle and has videos with more than 2 million views. The idea of ​​these cases is to inspire new content producers.

Content creator

Google has also prepared a new YouTube channel for the platform and promises that in the coming months it will release even more material on the topic. Google for Creators can be accessed on here.

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