According to a report by Japanese business magazine Toyo Keizai, the brand Demon Slayer: Kimetsu no Yaiba reached billion dollar values in product sales, considering only sales with retail goods such as action figures, collectibles, clothing, general use items and themed foods.
Since 2019, with the launch of the first season of Demon Slayer: Kimetsu no Yaiba, O shonen has proven itself as one of the surest bets created by Aniplex, attracting fans from all corners of the planet to the thrilling adventure of demon hunting of Tanjiro Kamado. Almost three years of the work’s history resulted, then, in an even greater success, driven by the distribution of products and services that eventually reached all the main market sectors.
Not counting the profits made in movie box offices, broadcast rights for the series and digital content, the anime brought in approximately 900 billion yen, about R$ 44 billion, in direct conversion. Adding this amount to the film’s revenue Mugen Train, which, according to estimates, reached the mark of R$ 2.8 billion in worldwide revenue, to the pre-sale of the game Hinokami Chronicles, released on October 13th for major platforms, and at the beginning of the arc Mugen Train, these numbers tend to increase significantly.
The money factory of mangaka Koyoharu Gotouge had already registered, in 2020, R$ 3.2 billion only with sales of manga. Now, with the arrival of new materials and with the expectation of the second season of the anime, scheduled to debut later this year, the brand should further boost its market share, investing in new products by exploring more plots, characters and original features.
Do you think the saga deserved this apex Demon Slayer reached? Leave your opinion in the comments.